343 Watches Rose Gold Limited Edition
Case: 41mm PVD-coated rose gold stainless steel case, water resistant to 330 feet
Bezel: Ceramic unidirectional
Crystal: Sapphire
Movement: Swiss automatic self-winding 26 jewel mechanical movement
Dial: Laser-etched steel recovered from the World Trade Center after 9/11
Band: Black silicone strap designed for comfort and durability
Crown: Screw-down crown with sealed gaskets
Case Back: Individually numbered limited edition, series 1 through 343
Testing: Hand-regulated timing and individual water pressure testing
Presentation: Watch box with integrated watch winder included
Elegance with purpose. Strength with meaning.
The 343 Rose Gold Edition was created for those who want refinement without compromising durability. It carries the same history, craftsmanship, and performance found in every 343 Watch, presented in a warm rose gold finish that stands out with quiet confidence.
At the center of the dial is authentic steel recovered from the World Trade Center following September 11th. Each dial is hand-cut, laser-etched, and meticulously finished in Jeff Broughton’s Ohio workshop. Every piece of steel carries visible traces of history, and every watch honors the 343 firefighters who gave their lives.
This is not simply a luxury timepiece.
It is a statement of remembrance, worn with purpose and respect.
A Dial That Carries History
Each dial is created from certified steel recovered from the World Trade Center. Jeff Broughton laser-etches the Twin Towers silhouette, drills every index opening, and preserves the metal with a protective finish.
Natural variations in tone and texture make every dial unique. No two are alike, and each watch becomes a singular piece of history, carrying memory and meaning on the wrist.

